average email click rate

If your links, layout, copy, and overall content are interesting, then a greater percentage of your audience will want to click through to learn more. Recevez des retours d'information en temps rel pour affiner vos lignes objet. What Click-Through Rate Is:The percentage of people who clicked a link in your email out of the people who opened your email. In 2021, the average click-to-open rate was 10.5% across all industries. The average unsubscribe rate across all industries is .48%. Le taux de clics dun e-mail est lun des benchmarks les plus importants pour dterminer le succs de votre campagne de-mail marketing. Lorsque vous crez une liste de diffusion, vous devez vous assurer de fournir un contenu de qualit aux utilisateurs. Were constantly asked what a good open rate or click-through rate is for email. If you havent really done much email marketing in the past, its tough to know what a good open rate, click-through rate, or click-to-open rate is? Sur quelles donnes les spcialistes du marketing de contenu sappuient-ils pour amliorer les taux dengagement? En vous inscrivant, vous acceptez que nous puissions utiliser votre adresse lectronique afin de vous proposer nos produits et services. Click-through rate, or email click rate, is the measure of how many people clicked on a hyperlink, A good click-through rate should be between 2-5%, depending on the industry youre in. The main goal for tracking click-through rate is to measure engagement. La dernire mise jour des donnes de cette page remonte octobre 2019 et peut diffrer des donnes danalyse comparative fournies dans lapplication Mailchimp. The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry. Essayez de dvelopper une prsence forte sur Twitter et LinkedIn. Your click-to-open rate can be calculated as (unique clicks/unique opens) x 100. And if you're just starting to invest inemail marketing, you have no frame of reference of how well your emails should be performing. Here. Votre ligne objet nest pas assez pertinente ou intressante, Votre audience comporte une trop large diversit dabonns, Vous envoyez trop ou trop peu de campagnes. Les objectifs marketing sont importants. Ashley C.Ford s'adresse aux clients pour leur raconter comment ils ont vcu un moment crucial de leur vie. Ce nombre indique si votre audience trouve ou non les e-mails que vous envoyez suffisamment intressants pour cliquer dessus et les consulter afin dobtenir plus dinformations. Free and premium plans, Content management software. Those types of key engagement metrics can vary widely based on your industry (as you can see), and other factors. Suivant le systme dexploitation utilis, vous verrez diffrentes versions dmojis. Utilisez les donnes personnalises de votre application pour alimenter des campagnes marketing pertinentes et opportunes. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. Celle qui fonctionne le mieux est envoye un ensemble de vos destinataires qui aucune des versions de test na t envoye. What Unsubscribe Rate Is: The percentage of your subscribers who have chosen to no longer receive your messages. Companies with over 201 employees:Their optimal frequency was much lower than other company sizes. This may include business services such as marketing, writing and editing, consulting, and more. Better yet, if you send different email types, track the CTOR for each type. Conseils d'experts, tendances du secteur et histoires inspirantes qui vous aident vivre et travailler comme vous l'entendez. Apple et le logo Apple sont des marques de commerce d'Apple Inc. Mac App Store est une marque d'Apple Inc. Google Play et le logo Google Play sont des marques de Google Inc. Confidentialit | Conditions | Dispositions juridiques | Prfrences en matire de cookies. When looking at the metrics year-over-year, its not hard to see how MPP is affecting open rates. Q1. Mesurez les donnes pour voir o les gens atterrissent sur votre site, combien de temps ils restent, et ce qui les fait partir. Si ce nombre est infrieur, vous courez le risque davoir un nombre trop faible de conversions. Si des reprsentants commerciaux, des propritaires de magasins et des consommateurs reoivent tous la mme campagne, certains dentre eux pourraient se sentir frustrs par la non-pertinence du contenu et arrter douvrir vos e-mails. Au premier abord, mme si le nom de votre entreprise ne semble pas jouer un rle crucial dans votre russite, un faux-pas risque d'entraner des complications. Au lieu davoir un lien de don unique, vous en aurez plusieurs, ce qui augmente les chances de clic, mme si chaque lien pointe vers la mme page Web cible. Free and premium plans, Customer service software. Le taux de clics moyen pour tous les secteurs que nous avons observs est de 2,62%. The short answer is, it depends. Average long-term US mortgage rate climbs to 6.79% this week - WTOP Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. Il nindique pas non plus certaines informations importantes, dont les lecteurs dcran ont besoin pour les utilisateurs handicaps, sans compter quil suggre de cliquer avec une souris, alors que beaucoup de gens consultent leurs e-mails sur un cran tactile. Cherchez une adquation produit-march, tirez des enseignements des commentaires des clients, et lancez vos premires campagnes marketing. Concentrez-vous sur quelques groupes, mais gardez ces groupes assez larges pour inclure des sections relativement larges de votre clientle. Si vous voyez un nombre anormalement lev de rebonds aprs une campagne, examinez vos enregistrements de rebonds pour dtecter tout message ou indice de filtres anti-spam. Cold Email Statistics: Findings from 65 Million Emails Analyzed - QuickMail Comment un t-shirt "Black Founders Matter" s'est-il transform en socit de capital risque? Il est dmontr que les e-mails personnaliss augmentent les taux douverture pour la plupart des utilisateurs et peuvent bien fonctionner lorsquils sont associs lautomatisation marketing dans les e-mails transactionnels, tels que les offres spciales pour anniversaire, les suivis aprs-vente ou les e-mails promotionnels. Well also dive into some best practices for improving engagement and measuring your results as you go throughout this year. CTOR is a good indicator of how interesting your content is to your subscribers. Were here to make sense of it all with our 2022 Email Marketing Benchmarks Report. Voici toutefois quelques aspects prendre en compte si vous choisissez dutiliser des mojis. Profitez d'outils et d'avantages permettant de grer vos clients lorsque vous rejoignez notre communaut gratuite, Mailchimp & Co. Intgrez des donnes marketing, envoyez des e-mails transactionnels et crez des intgrations l'aide de nos API et de notre documentation. Les taux douverture les plus levs sont recenss dans les e-mails lis au gouvernement, avec un taux douverture de 28,77%. Si vous avez les comptences ou le budget ncessaire, essayez de crer des vidos Youtube pertinentes pour votre audience cible. Stimulez le trafic et accroissez vos ventes grce une plate-forme marketing qui s'intgre de manire transparente votre boutique. Nurture and grow your business with customer relationship management software. gaps in engagement across regions, there are differences that are fascinating to look at. Clicks on B2B emails increased as more emails were sent. The average hard bounce rate across each industry is .63%. Il est conseill de tester systmatiquement vos liens. The next thing on your to-do list? Le gouvernement arrive en troisime position avec un taux de clics de 3,99%. This may include tracking your newsletter, welcome email, or one-off campaign to find out how effective your content marketing is and where you can make improvements. Why Do Open Rates Matter? Email deliverability is hard and there isn't always a good way to know how you are doing or how to improve. You can get value out of open rate as a metric if you use it as a comparative metric. Deliverability, opens, and clicks all impact email click rate, so it's an efficient metric to gauge your overall email marketing performance. Or, you know, let our analytics tool calculate it for you. This table, from data for B2B and B2C businesses published in January 2023 by Constant Contact, gives the average email open and clickthrough rates by industry. Additional information about your subscribers, click-throughs and timing is available on your Reports page. , the average email open rate was 21.5%, across all industries in 2021. Dfinir des objectifs et les mesurer est simple, et peut fournir des informations prcieuses sur les points forts et les faiblesses dun plan marketing. Plus il y a de contexte, mieux cest. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. For example, the Education industry's average is 25% while the Electronics industry is only 19%. Comment attirer des clients sans les rseaux sociaux. Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. Il se peut quil soit en vacances ou que sa bote aux lettres soit pleine. La famille passe avant tout, surtout cette priode de l'anne. Les mises jour les plus rcentes de nos API et outils destins aux dveloppeurs. Clearly, subscribers from this region are engaging with email marketing, but theyre also keeping a close watch on who they let in their inboxes. Crez un site Web gratuit comportant des outils de marketing intgrs. We analyzed 65 million journeys in QuickMail and found that: The average cold email click-through rate is 3.67%. However, factors like the time of day or week, as well as the industry sending the email, can all have a massive effect on these rates. Email Click-Through Rate: What Is CTR (and How to Improve It) Par exemple, le taux douverture moyen des e-mails le plus lev est de 28,77% pour les e-mails du gouvernement, tandis que le taux douverture moyen le plus bas est de 15,03% pour les e-mails concernant les supplments en vitamines. Il est fortement conseill de procder des tests. In turn, you can discover opportunities to improve your email strategy and work on achieving even better results. Learn how to get started with email by building your list, sending your first campaign With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Enfin, avec un taux douverture de 27,62%, les e-mails concernant la religion arrivent en troisime position. Use this template to strategically organize your email marketing. Voici quelques conseils pour mettre en place un marketing plus intelligent avec des campagnes par e-mail segmentes. By doing this, MPP is marking an email as opened, artificially inflating open rates for each user that has opted into the new feature. Click here to learn how to calculate your bounce rate. Peut-tre quelle nexiste plus ou que quelquun a fait une faute de frappe en sabonnant une liste. When it comes to email marketing, all the information you can get is helpful. Une ligne objet efficace dcrit clairement le contenu de votre campagne, mais il est conseill de tester quelques variantes afin de trouver ce qui marche le mieux auprs de votre audience afin dobtenir des taux douverture plus levs. As with all other email metrics, this can fluctuate based on how awesome your content is. Le taux de clics est dtermin par le fait que quelquun ait cliqu sur une image, un lien hypertexte ou un appel laction inclus dans le-mail. Nos API permettent de transfrer facilement vers Mailchimp les donnes de votre application, de faon ce que vous puissiez grer votre audience, vos e-mails dclenchs par des vnements, etc. Si ce nest pas le cas, il est ncessaire dapporter des modifications. Bien commencer sa journe: Laurence Leenaert. But when you break it down on a month-by-month basis, its even easier to see. Updated: Irreverent and insightful takes on business and tech, delivered to your inbox. Vous pouvez utiliser la situation gographique de labonn, ses intrts, ou son activit pour segmenter vos campagnes, de faon envoyer le bon contenu aux bonnes personnes. The average open rate for the real estate category is 26%. Free and premium plans. Free and premium plans, Sales CRM software. tudes de cas et conseils pratiques pour dvelopper votre jeune entreprise au-del de toutes vos esprances. There you have it: a frame of reference for how your emails should be performing based on your industry. Vous pouvez galement utiliser les modles de-mail de Mailchimp pour garantir un codage appropri. , respectively. Case study: How one email increased CTR by 53%! Companies thatsend 16 - 30 campaigns a month see a click rate more than 2X greater than the click rate of companies thatsend 2 or fewer campaigns a month. From the sample, the average open rate for the computer software category is 20%. Also yes. Some industries send more emails than others, so we calculate averages by all campaigns sent, regardless of industry. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Graderand compare their score to yours. It's only natural for people to want to compare themselves to others. Updated: If you want to see how many social media followers another company has, you can just visit their profiles. (Campaign Monitor, 2018), Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. Assurez-vous que vos lignes Expditeur et Objet contiennent le nom de votre entreprise pour que vos abonns vous reconnaissent immdiatement. Segmentez votre audience en fonction de caractristiques communes. Il y a certaines choses qui ne sont pas autorises en vertu des conditions de service dune socit. According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. Issues with ISPs, throttling, bounces, spam issues, and bulking hurt your deliverability and thus reduce the number of your emails that will land in your subscribers inboxes. Connectez vos outils numriques de manire tirer le meilleur parti de vos oprations marketing. As with open rate, the unsubscribe rate isnt a reliable picture of the health of your email list. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. The industry and company size were self-reported during signup. La taille de votre liste de diffusion doit prendre en compte non seulement le taux douverture moyen comme benchmark, mais galement le taux de conversion. One of the most common questions we hear from marketers is how can I improve my email open rates? While MPP now obscures the accuracy of open rate as a metric, that doesnt mean we should stop adhering to open rate best practices. Comme pour les taux douverture des e-mails, la taille de votre liste de diffusion dpend en fin de compte de votre secteur dactivit, ainsi que de la taille de votre entreprise. Sixteen to thirty email campaigns a month. You should seek the advice of professionals prior to acting upon any information contained in the Content. Why? Idalement, vous devriez viser environ 21,33%, bien que le chiffre puisse varier en fonction du secteur dactivit de votre entreprise. Get Your Personalized Email Marketing Score, 17 Email Marketing Metrics Every Marketer Needs to Know, Why Email Campaign Reporting Is Important (And How to Do It), Introduction to Email Insights and Reporting, Do 3. (MailChimp, 2017), Emails that display incorrectly on mobile may be deleted within three seconds. Bounced email addresses can be one of the most frustrating aspects of email marketing. Les campagnes de test A/B peuvent vous aider tester beaucoup de choses, y compris le contenu mme de votre campagne. Rendez plus attrayant le contenu de vos e-mails grce des suggestions d'amlioration personnalises. Whats interesting is that real estate also has the highest open rate. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Average Email Click-Through-Rate: A Guide | Constant Contact Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. We analyzed the email metrics of 19,033 customers to calculate the open, click-through, hard bounce, and unsubscribe rates of each industry from November 2018 - November 2019. company name vs. CEOs name), Test send day, send time, and send cadence (ex. Touchez des gens sur Facebook, Instagram et partout sur Internet. Le mieux est dviter lexpression gnrique cliquez ici comme texte cliquable. Benchmarksgive you a reference for how well you're doing -- and some indication of how to improve. B2B companies that sent 16 - 30 email campaigns per month had the highest median click rate of 6.0%. Still? Si vous faites rfrence un service spcifique, envoyez directement le lien vers la page Web de ce service au lieu de la page daccueil de votre entreprise. Le taux de clic est un pourcentage qui vous indique combien de-mails livrs avec succs ont enregistr au moins un clic. Une voie toute trace vers le partenariat, Trouvez l'inspiration auprs de vos pairs, conseils pour viter les plaintes pour spam, Le marketing d'affiliation pour les e-commerces, Comment dmarrer une activit : 6 tapes pour dmarrer une entreprise. Comme pour les taux douverture, une solution serait celle de cibler une audience plus petite et segmente, laide dun contenu spcifique. Voici quelques exemples de taux douverture efficaces: Un taux douverture faible indique gnralement lune des causes suivantes: La meilleure faon de savoir ce qui intresse vos abonns, cest dessayer diffrentes choses dans vos e-mails marketing. Daprs nos tudes, il est dconseill dutiliser plus dun moji la fois. B2C open rates, on the other hand, spanned from 30.5% to 34.9%. Laurence Leenaert, designer et fondatrice de LRNCE, marque de cramiques artisanales et de style de vie Marrakech, nous parle de sa routine matinale. Parfois, il est prfrable que votre texte soit direct et explicite, plutt que tendance. The content provided in this blog ("Content), should not be construed as and is not intended to constitute financial, legal or tax advice. For a deep dive on MPP, be sure to check out our, When looking at email statistics by day, there doesnt seem to be, Best day with highest email open rates: Monday (22.0%), Best day with highest click-through rates: Tuesday (2.4%), Best days with highest click-to-open rates: Wednesday and Tuesday (10.8%), Email unsubscribe rates were virtually identical throughout the week (0.1%), Worst day with lowest email open rates: Sunday (20.3%), Worst days with lowest click-through rates: Saturday & Sunday (2.1%), Worst day with lowest click-to-open rates: Friday, Saturday, Sunday (10.1%), It can be interesting to compare email benchmarks by region, and see how subscribers across the world respond to email. Owning your data and connecting with customers where they already arein their inboxescan be huge factors when it comes time to measure the success of your marketing methods. For a deep dive on MPP, be sure to check out our guide. We found that the average open rate across all industries is 20.94%. Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. There you have it: a frame of reference forhow your emails should be performing based on the number of email campaigns you're sending, your company size, and your business model. Plus de 100 modles d'e-mails et de pages de destination prts l'emploi qui conviennent n'importe quel message. CTOR: (100/150) x 100 = 66%. Dmarrez les ftes de fin d'anne avec cet pisode de Second Act, plein ras bord de bonne chre, de famille et de traditions. laborez des parcours personnaliss en vous servant de la logique conditionnelle et de points de bifurcation. Utilisez les mojis en complment et non pour remplacer les mots, afin que votre message principal soit bien compris. To best understand and report on your CTOR, we recommend creating your own benchmarks, rather than going by average numbers. Cette page est dsormais disponible en d'autres langues. Le test est un lment important dune stratgie de marketing numrique. Many subscribers who are tired of receiving email messages from your brand wont bother to go through the formal unsubscribe process. This is something well likely see more of as users continue to activate the feature, so its definitely something to keep an eye on heading into 2022. Rdiger une bonne ligne dobjet marketing par e-mail peut tre intimidant, surtout si vous ne savez pas par o commencer. The latter click rate was found in B2C companies that sent 16 - 30 email campaigns a month. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. The results, Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE, 9 ways to dramatically decrease your unsubscribe rate, Aja, thought youd be interested in new data on Google rankings, My favorite part of your recent article, Identified some content opportunities for you, 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. Email Open Rates By Industry (& Other Top Email Benchmarks) - HubSpot Blog What are the email open and clickthrough rates by industry? Les taux douverture et de clics samliorent lorsque vous proposez le contenu le plus pertinent au groupe de personnes les plus intresses. A typical American household now carries $10,000 in credit card debt, by one estimate, another . Si vous utilisez intelligemment des canaux diffrents, vous verrez un retour sur cet effort sous la forme dun intrt accru, dune augmentation des ventes et de clients rguliers.
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