With direct access to consumer sentiment, Sprout makes it easy to identify opportunities to differentiate your brand from competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation in the last 17 years. For example,Trader Joeshas an engagement rate of 2.56%. Read on to learn more about how to check competitor website traffic. You want to go in, get the information you need, and then come back to your own campaigns. Which posts seem to generate the most traffic to the companys website? Get started Expedias traffic decreased by more than 80% year-over-year during April 2020, the apex of the pandemic. This article will go through the different tools you can use to analyze your competitors. Lets take a closer look at the main elements of a website traffic estimator and consider how they help you evaluate your competitors. Do they have a look that they use consistently throughout? How is their response time? Finally, make sure the data you uncover translates into some sort of action. Up your analytics game with Sprouts Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals. You can separate these competitors into two categories: direct competitors and indirect competitors. Our tool is a universal solution for various visitor analysis needs. You can also do this the old fashioned way by simply typing in some of your top keywords into Google, and seeing which websites appear in the results. As crucial as it is to keep up with what your competitors are doing, its equally important to know where to draw the line. If you own multiple websites, work for an SEO agency, or manage a large entrepreneurial website, our tool has a specific feature youll appreciate. Note that snapshots of webpages are taken at an interval of time and thus a snapshot may not be available for all possible date. , our competitor tracking software built to help you through every step of the process listed above. Serpstat is a competitor analysis tool that will give you an advantage over your competitors. This kind of information can be helpful in case you are looking to acquire competitors website or are trying toestimate your own websites worth. You can gather all such information about a website with BuiltWith.com. 'How to Have Sex' wins Cannes' 'Certain Regard' competition You can optimize your content by knowing what keywords theyre using to gather organic traffic. Pulling from some of the biggest campaigns out there, you get a better idea of what todays top-performing emailslook like. Ready to start optimizing your campaigns to outdo your competitors? Evaluate your competitors website content, 3. You have to focus on the quality of your product to make sure that your consumers get what theyre paying for. Another staple competitor analysis tool for SEO is Ahrefssite explorer, whichallows you to check any URLs top organic keywords. Rather than spending too much time trying to spy on your competitors, why not let some smart tools do the legwork for you? As crucial as it is to keep up with what your competitors are doing, its equally important to know where to draw the line. Imagine the reward if youd optimize and improve it. Best Competitor Research Tools - Neil Patel How do their prices compare to yours? The pandemic drove an extraordinary amount of traffic to the real estate industry. He aims to learn a little more about the SEO world each day, and share as much of that knowledge with you as he can. Your competitor analysis must include the following information about your competitors: Apart from analyzing the strengths and weaknesses of you and your competitor: competitor analysis helps you set a benchmark for your SEO performance, reveal any competitor gaps, and figure out winning strategies for your business. It tracks the keywords, backlinks, and social media efforts of the domain youre analyzing. If theyre mostly focused on Facebook, maybe you can put your time into a different social media channel. Spending some time on your own brand, including getting a logo, can give you the polish and professionalism you need to stand out. Youll be able to answer these questions after doing the analytics. Perhaps most notably, Social Blade provides a day-by-day follower update as well as a live follower count. For example, their Twitter competitor analysis applies a grade based on their average number of retweets and likes. SimilarWeb provides an overview of the social media engagements and interactions of a website. By understanding how these strategies allow them to rank high on SERP, you can design one of your own and improve it. DeAndre Hopkins Derby: Can Buffalo Bills Beat Several Suitors For Ex To understand why your competitors are so ahead of you, you have to know their secret recipe. Its easy to check out a sites highest-performing content based on backlinks (as opposed to shares) too. This tip might seem counterintuitive, and understandably so. Take Adidas, one of the most followed accounts out there, for example. Admar Gonzaga, 440 Itacorubi - Florianpolis / SC 88034-000 - Brasil, SimilarWeb, Office 01-111, C/O WeWork, Neuturmstrasse 5, BY, 80331Munich, Otemachi Building 2F, 1-6-1 Otemachi, Chiyoda-ku, Tokyo, 100-0004, Similarweb LTD 2023 All Rights Reserved, SimilarWeb, Office 01-111, C/O WeWork, Neuturmstrasse 5, BY, 80331. Low tech, yet free and effective. And if your competitors are ranking high on Googles SERPs, the quality of their keywords and SEO efforts must be remarkable. Website traffic analysis involves collecting and interpreting (analyzing) data about visitors to your website in order to understand their behavior. If you find your favorite website analysis tool missing from the list above then please dont hesitate to add them in comments below. Join 70,000+ professionals and become a better social media marketer. With so many marketing channels available today, that competition is oftentimes fierce. When enabled, you also see how competing sites compare in a Google query. Theres no use in trying to punch above your weight. To access data for your own site, simply select Yes, it is mine and connect your GA and GSC accounts. Here are some tools to check any website traffic including viewers, history, and more statistics. Plus you can offer features and perks that they dont. Ahrefs and Moz are the two reliable tools to check the domain rating (DR) and domain authority (DA) of a website, respectively. Check who's ranking for the keywords that are relevant to your business or services . This tool gives enough data to give you a fruitful insight against your competitors. On Black Friday, product views and purchases on Amazon increased by 8% and 18% YoY, respectively. specializes in keywords, letting you see all the keywords a competitor is ranking for. Consumer favorite zillow.com received 31% of traffic share, a 14% lead over its closest competitor realtor.com. For that reason, you can benefit from taking a look at your competitors social media. Whether it be, , or something else altogether, high-traffic websites typically use some form of. However, after the trial period ends, if you want to continue monitoring your data and access additional features like site auditing and monitoring e.t.c. Without a clear sense of direction, the process could quickly become murky. Jan 20, 2022 Your business always has a competitor no matter what niche you're in. You dont want to get stuck in a cycle of seeing all your competitors successes and feeling demotivated about your own campaigns in response. Recognizing this, Mailcharts aggregates emails from competing campaigns to help influence your own. Sign up and make a purchase. They do get an insane amount of engagement on their posts, but its low relative to their massive follower count. By analyzing your competitors, you will know what marketing strategies and keywords theyre targeting. You can access the top 10 keywords by making a free account but the paid version will give you every detail you need. Sprout offers the same competitive analytics on Instagram too. These keywords were gathered through crawling the web for their monthly search volume. In the free plan the amount of results that get shown is limited to top 5 entries and only upon upgrading you will be able to see the complete list. Typography and Colors play a big role in a brands identity. Read more. understand what is being said about us across social media, Do Not Sell or Share My Personal Information. | This tool analyzes multiple aspects of PPC campaigns, including how many keywords a brand is targeting on AdWords: Additionally, you see what their target PPC keywords. Owletters analytics spots changes in your competitors email frequency, and likewise picks up on trends to help you optimize when you should send your own emails. What specific information do you want to learn about your competitors? Competitor Website Analysis Tool: Get SEO and PPC Insights - SE Ranking It shows a detailed technology profile of a website. Weve broken down a comprehensive list of competitor analysis tools thatll help you do exactly that: With social media ranked the No. Which specific businesses will you be looking into? Get social media resources and tips in your inbox weekly. This tool will give you leverage against your competitors. You want to go in, get the information you need, and then come back to your own campaigns. May be it is an e-commerce portal and you want to know if it is using Magento or WooCommerce or anything else. Weve created a video guide to help you delve deeper into traffic estimation and fully utilize all the features that our traffic finder provides. GTmetrix is our goto online service for analyzing website speed. All you need to do is create an account on their website and start analyzing your competitors. From executing day-to-day tactics, to building long-term digital strategies, all your decisions can now be driven by the most important data there is - reality. And in addition to highest-performing content, you assess what keywords bring in the most traffic to a competing site. Direct competitors offer the same products at different price points and quality of service. to help you along. Regardless of the size of your site or the number of users, regular user session audits are essential. In this article, we have summarized about all the free website competitor analysis tools that we personally use for improving our own website traffic and marketing strategies. Sitemap. Website Traffic Checker - Neil Patel The Site Explorer Tool will ask for a domain name that you have to input on the search bar. in Professional and Public Writing from Auburn University. So now you know who your competitors are and what kind of traffic they get. Comments are moderated to avoid spam, but we do approve comments with relevant links. Seeing how competitors are driving their success is critical to outperforming them with your own campaigns. Search engines give a fair chance for every website to rank on the first page of SERPs. 1. BuzzSumo provides a scope of high-ranking websites competing for the same keywords as yours. The biggest database of quality keywords for the US Competitor Analysis Tool Analyze your and your clients' rival websites to gain valuable business insights us Analyse Try it free Break down any website to specific details Enter any domain name or URL and get a 360-degree view of your competitors' organic and paid promotion strategies Traffic Home Blog Digital Marketing 15 Free Website Competitor Analysis Tools Lookup Traffic, SEO and more. With our website traffic analyzer, you can start a free trial for 14 days and gain full access to our tool features. If you are a web-entrepreneur running an online business or a blog, analyzing your competitors website is a good way to learn about how to improve your ownwebsite presence. Thats true. Sprout Social With social media ranked the No. If you are interested in not only calculating competitor site visitors but also assessing their technical SEO performance, you can take advantage of our SEO audit feature. Do make sure to get the WordPress theme customized to suit your own needs instead of creating a clone of the competitor website. You might already know who the competition is. Note that, for domains that have privacy protection enabled, you wont be able to see these information. This fantastic feature can really come in handy for site admins, SEOs, and marketers. Email marketing is arguably one of the most tedious channels for competitive analysis. By tapping into publicly available social conversations, you can quickly find out how consumers feel about your competitors products and services, as well as examine your own share of voice in your industry. But beware of expensive software that will take up too much of your time. Note that the plugin only works on text and there are multiple other tools to identify fonts used on a website. Internet Archive is a non-profit library of free books, movies, software, music, websites, and more. Kanishk is a Software Engineer turned Online Entrepreneur who has created many successful apps and websites. Its a great tool to use if you want to find websites that are ranking for the same keywords as you do. WebFX would love to give you a hand! ), Channel Partner Sales Pipeline Management, 2. Analyzing your competitors strategy will give you an idea of how well their strategy applies to the market. The first thing you need to do is to sign in from Ahrefs homepage. You can use this free tool to do a SEO analysis of individual pages of a competitors website and then use the insights to improve your own copy. This is a fair score for a larger brand that posts on a consistent basis. If their cart pages receive a lot of traffic, that tells you that theyre doing a good job of driving conversions. Another cool feature is the ability to stack brands social presences against each other. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. When you see which social media tactics are driving the most traffic to your competitors sites, you can apply the same tactics to your own social media. When doing a web competitor analysis, you should also look into the technology that your competitors use. This browser extension from Moz provides a surface-level view of how authoritative a site is in the eyes of Google. Very often, the answer can be found in their web content. Some of the best competitor spying tools out there include: Once youve lined up the tools you need, youre finally ready to start the spying process. Doing a Pay Per Click (PPC) ad campaign will be easier if you have a target market. How To Check Website Traffic Of Your Competitors | Adsterra Spying on your competitor's website to see their traffic statistics can help your growth strategy. Knowing what your competitors offer will help you identify the gaps in your market. Website Optimizer Tools: 10 of the BEST (and WORST), E-commerce Link Building: From Day 1 to Day 100 (and more! This tool automatically aggregates emails from competitors and organizes them into a simple, user-friendly dashboard. What worked well and what didnt? Step #1: Enter Your Competitor's URL and Click "Search". This SEO Analysis tool will help you understand the key metrics of SEO for a page on site. Learn how to connect with these domains, too. Whats the ratio of promotional versus non-promotional posts? By connecting your Google Analytics and Google Search Console accounts with Sitechecker, you'll be able to access historical data for your site. These tools allow you to access various pieces of information you wouldnt otherwise be able to see. The list goes on and on. Try to pick out as many metrics before trying to break down the why of their marketing. By answering whether it is your website or not, you help us prepare the right dashboard for your needs. Privacy & Terms of Use Check what sites are referring to your direct competitors. The tool looks at a piece of contents engagement on social sites as well as its total shares across the web.