If you've heard of Mary Louise Cosmetics, you probably know by now that the brand touts a Miracle Serum ($35) that's one of the most buzzy skincare products on social media right now but did you know it was conceptualized in a college dorm room? But thankfully, Akilah Releford, the founder of Mary Louise Cosmetics did just that (with just $200 in her pocket). I didnt think there was really just your girl next door, come over to make an oatmeal mask type of vibe.. Best for: All skin types, but especially those prone to breakouts, scarring, and hyperpigmentation, Uses: Evening skin tone, hydrating skin, treating eczema, as well as fading acne scars, dark spots, razor bumps, and hyperpigmentation, Potential Allergens: Seed and/or nut allergies, Active Ingredients: Vitamin C, organic baobab and sunflower oils. But, it has been the best decision Ive made. No lectures or shaming, we promise. She launched her website over the winter break in December 2016. So many people have gained results using the Miracle Serum. I was in my dorm room at Howard University when the idea came to mind. HOW TO USE. Already whitelisted us? Mary Louise Cosmetics. Mary Louise Cosmetics products are currently available direct-to-consumer via www.mymarylouise.com as well as online and in retail through Macys, JCPenny, Thirteen Lune, and more. Relefords personal Instagram feed has been Mary Louise Cosmetics primary marketing vehicle. Her hustle has garnered Mary Louise Cosmetics thousands of superfans, reviews, and mentions. Releford is proud that her company is one that women of color can identify with. Mary Louise Cosmetics Miracle Serum $35 from mymarylouise.com Buy Now Skin Care Get Your Daily Beauty Fix Right in your inbox By signing up, I agree to the Terms and Privacy Policy and to. After a short run, her line, I've always been obsessed with skin care, Releford tells, While studying pre-med at Howard University and working part-time at, The first product from Mary Louise Cosmetics was an oil-based clay mask called, While many of the products have become hits, the appropriately named, Judging from Relefords flawless selfie game and radiant skin on, Mary Louise Vegan Miracle Serum Is An Instagram Fave, As an acne-haver for over a decade, Im especially savvy when it comes to my skin-care routine, but when Im dealing with an active breakout, a spot tr, Welcome toSun Blocked, Refinery29s global call-to-action to wake up to the serious dangers of tanning. grabbed the attention of Destiny's Child star Kelly Rowland, Female Founders Alliance Ready Set Raise fundraising program. My goal for Mary Louise is to have affordability, quality, and ingredients you can pronounce co-exist in the same space, she says. For me personally, I try to take on an extra yoga or pilates class during the week to build up my strength and tone up a little more before summer. Using a jade roller is a great way to have your skin appear smoother fine-line free. Collections | Mary Louise Cosmetics Active, Closed, Last funding round type (e.g. What gave you the courage to do it? I often contend with blackheads and closed comedones (those little skin-colored bumps that are essentially just clogged pores). Instead, Welcome to Sun Blocked, Refinery29s global call-to-action to wake up to the serious dangers of tanning. Better For You Wellness, Inc. Columbus, Ohio and Los Angeles, California, Oct. 27, 2021 (GLOBE NEWSWIRE) -- Better For You Wellness, Inc. (OTC: BFYW), formerly known as Fast Track Solutions, Inc. (OTC: FTRK) ("Better For You Wellness" or the "Company"), an Ohio-based blank check company, is pleased to announce that, further to the Companys October 25, 2021 press release, it has also entered into a non-binding letter of intent (LOI) to acquire Releford Enterprises, Inc. d/b/a MLC Beauty (Mary Louise Cosmetics) located in Los Angeles, California. Intersectional environmentalism is vital to a truly sustainable lifestyle. Relefords dad would pack up the products in his Inglewood, Calif., office following his shift and send them out, but the extracurricular activity was becoming too much to handle. The cap is on tight. You may have to select a menu option or click a button. Relefords short-term distribution goal is to place the brand in e-tailers, specialty chains and clean beauty destinations. I think everyone is entitled to amazing skin. 13.9K followers. This is what you have with Akilah Releford and Mary Louise Cosmetics along with a female-owned, made in the USA, vegan, cruelty-free skincare product.. Mary Louise Vegan Miracle Serum Is An Instagram Fave - Refinery29 Another obstacle I faced while launching MLC was acclimating to being the CEO, accountant, marketing director, customer service agent, and social media manager all at once. Except as required by applicable law, we do not intend to update any of the forward-looking statements so as to conform these statements to actual results. 5 Tips That Make Plant-Based Eating Easy and Fun. Learn more at https://bfyw.com/. Our goal is to help you have healthy, glowing, and radiant skin using the finest ingredients from around the world through our organic skin care brand. Can your money be better utilized somewhere else? Putting it on, I couldnt resist the urge to give myself a little impromptu facial massage. Under the LOI, Ms. Releford will continue to represent and guide Mary Louise Cosmetics as its Chief Visionary Officer and utilize her expertise to launch future products and initiatives for the brand. Mary Louise Cosmetics Undergoes A Rebrand And Launches At Macy's Acne scarring and further scarring can be prevented without buying expensive products. Now, Releford is moving ahead as a business owner looking to make a place for herself in the booming industry. How should someone with acne scarring tackle their hyperpigmentation? My daily routine looks the same both in the morning and at night. ), Cos Bar, Shen, Onda Beauty And More Retailers Spotlight Standout Brands From Adit Live New York, The Haircare, Fragrance, Nail, Wellness And Device Launches Adding Newness To Adit Live, The Skincare, Makeup And Sun Protection Launches Adding Newness To Adit Live, Leading Beauty Investment Bankers On The Changing Landscape, Hot Categories And Top Deals: Part 2, Finding The Right Manufacturer For Your Brand, After Raising $4M In Seed Funding, Aging Hair DTC Brand Arey Arrives At Credo. A post shared by Mary Louise Cosmetics (@marylouisecosmetics) on Aug 8, 2018 at 3:46am PDT, At 22 years old, we were running around young, wild, and hungover. Closing of the transaction contemplated in the LOI will be subject to multiple closing conditions and completion of due diligence. Six months after her tweets went viral, Releford created a makeshift website for Mary Louise Cosmetics featuring the oil-based clay mask Mississippi Mud Facial Mask and Miracle Serum, a baobab, sunflower oil, vitamin C and essential oil blend for acne scars, hyperpigmentation and razor bumps, in December 2016 with the help of her father. A huge part of creating Mary Louise was to provide affordable products that actually give results without having to spend hundreds of dollars on skincare. Im just giving girls tips. Better For You Wellness Signs LOI to Acquire Mary Louise Cosmetics Arriving in a retro University Red/Blue Force.. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Im not used to using oils, so it felt slightly, and I mean slightly, greasy on my face at first. I am obsessed with lip care, so I have a lip balm in every single purse. There are a few important things to check for before bringing home a new plant. BLACKPINK, Kendall Jenner, Gigi Hadid and more. Mary Louise Cosmetics for Beauty - JCPenney Mary Louise Cosmetics and Ms. Releford have been featured in CNBC, TechCrunch, the Los Angeles Business Journal, Cosmopolitan, Elle, Refinery29, HYPEBAE, and more. I go to so many cool events and meet cool people. Ive always had an entrepreneurial spirit, so I immediately came up with the idea of a skincare line that could cater to multiple skin types. Find More Contacts for Mary Louise Cosmetics. We still sell them today, she told CNBC Make It. Mary Louise Cosmetics Founder Interview | POPSUGAR Beauty ($152) and Mary Louise Cosmetics's Turmeric and Honey Face Mask ($38 . You may have more than one ad-blocker installed. I do, on occasion, get lazy and mistakenly think I can get away consequence-free with skimping on the routine. I wash my face with PCA Skin's BPO 5 Percent Cleanser on Vanity Planet's Cleansing Brush and pat dry. Mary Louise Cosmetics - Thirteen Lune Ill tell you what I was not doing at 20. Releford was kind enough to send me her bestsellers to see what all the buzz is about. Apply 2-3 drops of the serum to your face (or designated problem area). A new wave of beauty products, from hair oils to hand creams, are harnessing the benefits of this age-old natural remedy. The planned acquisition of Mary Louise Cosmetics has tremendous synergies with Ironwood Clay Co. ranging from potential COGS-reducing supply chain efficiencies to new product development and testing. commented Ian James, Chief Executive Officer of Better For You Wellness, Inc. With skin being our largest organ, Better For You Wellness is quickly assembling a profitable vertically-integrated powerhouse within the natural beauty and skincare sectors, initially targeting three core consumer wellness goals of better appearance, better nutrition, and better health.. Better For You Wellness, Inc. (OTC: BFYW) is a Columbus, Ohio-based blank-check Company that is exploring and evaluating various business opportunities in the food, beverage, and consumer packaged goods ("CPG") categories including, but not limited to, mergers, acquisitions, or business combination transactions, after which the Company would cease to be a "shell" or "blank check" company. Mary Louise Cosmetics was founded in 2017 by Akilah Mary-Louise Releford, and is an established beauty brand offering wholesome, natural, and organic skincare products. Mary Louise Cosmetics - Crunchbase Company Profile & Funding Vitamin C: Vitamin C is the extra something that takes this serum to miracle level. Releford knew to be on top of her game, she must deliver quality products to her customers. Mary Louise stands for making natural skincare products accessible for everyone, says Releford. Linoleic acid, or omega-6 fatty acid, calms inflamed skin and encourages new skin cell development. Mary Louise Cosmetics believes that everyone should have easy access to wholesome . This press release may contain forward-looking statements that involve risks and uncertainties. I love love love a natural, oily, dewy look for spring and summer. So, my dad, back home in Los Angeles would make, label, box, and ship hundreds of orders each week for me in his office until I returned back home. [Note: This is a before-and-after photo provided by Marie Louise Cosmetics and is not of the author.]. After starting Mary Louis Cosmetics in her dorm room in 2017, Akilah Releford's journey turning a Fair Trade, vegan skincare company into a brand that's grabbed the attention of Destiny's Child star Kelly Rowland (among other honors) is a testament to how we can all turn our passions into our business. Apply 2-3 drops of the serum to your face . 23-Year-Old Akilah Releford Is Building Mary Louise Cosmetics Into A That really set my brand apart from other brands., The faces behind natural brands were either celebrities or actresses. . Mary Louise Cosmetics - Facebook A whole lot more happened than just the fading of dark spots. Having the cleanest and most unrefined ingredients is super important to us and we go through quite a bit of trial and error to find the perfect combination of ingredients. Mary Louise Cosmetics. Under the LOI, Ms. Releford will continue to represent and guide Mary Louise Cosmetics as its Chief Visionary Officer and utilize her expertise to launch future products and initiatives for the brand. All rights reserved. Sunflower Seed Oil: Sunflower seed oil is said to enhance the skin barrier to maintain hydration, fight acne, and protect the skin against environmental stressors like UV rays. In April 2017, Mary Louise Cosmetics orders started to snowball daily from two to seven to 25 to 40 and more. You could find them in your refrigerator or pantry, and thats what gave it its virality, she says, recounting she informed Twitter, Im not a Russian bot. While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested in this report. Initially, her ambition was to follow in the footsteps of her father and become a surgeon. Mary Louise Cosmetics. I could go on and on about the incredible benefits of baobab. It's what keeps our Scout community buzzing and what has driven us since day one. In some cases, you can identify forward-looking statements by terminology including "could," "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" and the negative of these terms or other comparable terminology. We also developed essential oil hand and body soaps to go with our hand sanitizers to help our customers to keep their hands clean and moisturized at the same time. Mary Louise Cosmetics Women's Miracle Serum, 2 oz & Reviews - Macy's I dont consider myself as having weak hands and I ended up having to use a towel to grip the lid as I twisted to get the dropper free. (Manufacturing, packaging, branding, etc. My personal fave combination is lemon, lime, mint, and cucumber. She started her business by investing $600 of her savings from her part-time job at Zara to buy a domain name and her first batch of inventory. The hero product generated $500,000 from the fourth quarter of 2017 to the end of last year. Custom Essence's Matt Soto On Growing Fragrance Trends And The Fragrance House's Support Of Mango People Is On A Mission To Genuinely Add Value To Our Community With Flattering, After Several Pivots, Skincare Brand WLDKAT To Shutter. Filter (1) Sort. Mary Louise Cosmetics generated $1 million in sales in 2020 thanks in part to the social justice movement and the expanding self-care space.