3.0 credit hours. Welcome to Consumer Behaviour! % Topics of discussion include rationality, judgment under uncertainty, judgment heuristics and biases, risk taking, dealing with conflicting values, framing effects, prospect theory, inter-temporal choice, preference formation, and the psychology of utility. The marketing faculty defer to the students Dissertation Reading Committee to provide general guidelines (e.g. Students are required to successfully complete the oral exams by September 1 before the start of their fifth year in the program. MmE2ZDMwNDkzNzM2MzgzNTYxYjYwOGQxOWYyMzg2ZDE5YjI5ZGYwYTFlZGRl MjNjYWU0MWU5MzM4NmUwMThkM2ViZjY5MWZiYjFlYjc3YTUxMDhkODZlZDM1 endstream endobj 216 0 obj <. This course is intended for those interested in deepening their study of Judgment and Decision Making beyond the basics. -----BEGIN REPORT----- MTQzY2ZkMDZlNjFlMjQ1OTU4OTUzYzRjYzkyZmM5MzdmOTYwNzhmNGVmMTQ5 3[ f" OCO The dissertation proposal and dissertation must propose/describe a substantial and novel body of research that is significantly different from previous milestone submissions. The doctoral dissertation is expected to be an original contribution to scholarship or scientific knowledge, to exemplify the highest standards of the discipline, and to be of lasting value to the intellectual community. All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus. An excellent proposal paper will demonstrate both a good understanding of the topic area and what the student can potentially add to that topic area. Course Objectives: Examine theories, findings, methods and procedures to understand consumers. The oral examination committee tests the student on the theory and methodology underlying the research, the areas of application and portions of the major field to which the research is relevant, and the significance of the dissertation research. %%EOF Waiving a course requirement based on similar doctoral level course completed elsewhere requires the approval of the course instructor, faculty liaison, and the PhD Program Office. Ideally, the dissertation proposal will be submitted and presented by end of spring semester of the fourth year. ZDU1NTRhMWI2MjU1ODRkMjJkNGIxOGNiNmFkYmI3Y2ZhNTNjYzUwNDJiZGJi endobj CLASS MEETS: 3:30 PM - 5:00 PM, Mondays & Wednesdays, UTC 1.116 Instructor: Ethan Pew, PhD (Dr. Pew) Pronouns: he/him Email: ethan.pew@mccombs.utexas.edu . ZjVjMDM4Mjc5M2RiYzUyY2VhOTE2MjBiNWQ4YzE1NThjMDViNDY4NmY1MTE2 Behavioral Marketing | Yale School of Management Students take the field exam in the summer after their second year. Data is optional; no more than one study. 1 0 obj This course will offer: in-depth discussions on some important topics in marketing by experts in respective areas; tools, and methodologies required for conducting research in those areas; broad exposure to our faculty members and their proven research styles. Gain insights about how to predict and understand consumer behavior, including cognitive mechanisms (sensation, perception, attention, memory, and learning) and emotional mechanisms (surprise, pleasure, pain and satisfaction). Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. MBA graduates of top business schools around the world spend a year at Yale. Courses at Columbia Business School PhD and MS Courses !2 2022 PhD Courses Spring 2022 PhD Courses Spring 2022 PhD Courses. Questions concerning what constitutes adequate preparation should be directed to the doctoral liaison. B55 MKT 670 Seminar in Marketing Management, B55 MKT 601 Seminar in Consumer Behavior I, B55 MKT 602 Seminar in Consumer Behavior II, B55 MKT 678 Independent Study in Marketing, B55 MKT 679 Directed Readings in Marketing, B56 HRM 621 Seminar in Organizational Behavior II. Requirement must be completed prior to graduation. Consumer Behavior & Family Economics, PhD - School of Human Ecology Years 2 - 5: Regularly attend and participate in the marketing seminar. Students are encouraged to pursue research collaborations with multiple faculty, and to tailor their program of study to match their own unique interests. Columbia University in the City of New York There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior, which is called the Behavioral Interest Group. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics. YTE1NzgzNDAzOGVmNGFkN2MxNWQ2ZWRhYjc3NjE0YTM4OWVmYWIyOTI1NmMw You will learn about the methods employed and what they mean. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as: Spring 2022 PhD Courses. A strong emphasis is also placed on the applied nature of applying these methods in terms of data requirements, exogenous versus endogenous variation, and computational challenges when using complex models. Depending on faculty, areas addressed may include basic research on consumer knowledge (learning and memory), goals, persuasion, and emotions, with applications to branding. 2. Behavioral marketing is the study of how individuals behave in consumer-relevant domains. 3a@Y{x}66@2KxKx\h&8 Environment, Global Affairs, Medicine, Law, Public Health, Architecture, Drama, Divinity, PhD. OTM0NzBjMWVjMTNhYTgzNGE0OGRmMTdiZGJhZWYzMjJlZjc1ZWE2OWZlODk0 Course Format We will use several different kinds of materials and approaches in this course to illustrate consumer behavior phenomena and to get us thinking about managerial implications of those findings. Accounting, Financial Economics, Marketing, Operations, and Organizations and Management, Transformative leadership for public education, Advancing the frontiers of consumer understanding, Support for research in financial economics, Creating entrepreneurs for business & society, Harnessing business skills and markets for social objectives, Improving our understanding and management of systemic risk, Furthering the study and practice of asset management, Business solutions to systemic environmental problems, Program on Stakeholder Innovation and Management, Advancing stakeholder research, education, and practice to benefit business and society, Research related to competition and antitrust enforcement, Investing in ventures solving societys biggest challenges, Developing leaders from all regions of the globe, Delivering new thinking on China, India, and emerging markets, Initiative on Leadership and Organization, Multidisciplinary understanding of leadership and organizations, Y-Rise Research Initiative on Innovation & Scale, Developing the science behind scaling up policy interventions, Enhance your leadership and management skills, Cutting-edge faculty insights available through the latest online learning tools, Find the right program for your leadership journey, Top-quality training designed for the needs of your organization, Fellowship for Public Education Leadership, Yale SOM is proud to support funding opportunities for military professionals, Updates on Yales response to the COVID-19 pandemic. NTlmOTUzZWVjZGYzZWRjZmNiNzI5YjBhMmJjZWMzZWVhNjc2MGFiZjNhNjgy Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra. A small number of students are accepted into the PhD Program in Behavioral Marketing each year. As preparation for the program requirements, some marketing students, depending on their previous preparation, find it useful to complete the courses below or the equivalent in the summer prior to the first year or during the first year. 3. (PhD) Consumer Behavior II . endstream endobj startxref PDF MOS 3321G Consumer Behavior Course Outline: Winter 2020 5.dY^4^%3z:];fTxr,K>. Students choose the behavioral marketing track if they are interested in the psychological aspects of consumer behavior. PDF University of Southern California Marshall School of Business MKT 525 Apply consumer behavior research findings when designing and evaluating marketing strategies. NjU4ZTVhZmJhYzc4MjA5OGMwOTg0NzQ2MDQwZjdhYjM0Njg4MTg2OTVmMGZj The student will submit an Empirical Paper by the end of the winter quarter of the third year, and present this work in the early spring quarter of the third year. The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. An excellent proposal paper will demonstrate both a good understanding of the topic area and what the student can potentially add to that topic area. 319 0 obj <>stream The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. <> Therefore, the focus is on understanding theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base. A marketing students program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a students particular area of investigation. This seminar reviews empirical models of marketing phenomena including consumer choice, adoption of new products, sales response to marketing mix elements, and competitive interaction. Exceptions are made if the required course is offered pass/fail or credit/no credit only. y*%;)NX,c3%%g h``0PB!Dp6`P~Rw? The students will receive two field exam assignments at the beginning of summer and will need to submit their responses by the end of the summer quarter: (1) Review and write a thoughtful critique on a paper. There is a focus on how people process information when making judgments and choices and how the processes of judgment and choice might be improved. How to design a robot that not only responds to disasters but inspires humans to help each other? The primary focus will be on analytical models. ZWY0NzhiMzQxODUxYjE4ODMyYWQxYzY1ZWNjM2ZkY2EwY2Y1Yjc1NmEwNDlk The students may discuss the potential topic and scope with faculty before starting to write this paper. OGI1Iiwic2lnbmF0dXJlIjoiOTRmM2U2ZDhiNmZkOTZjZWQxYjNlMWJhOGI0 Work with a different marketing faculty in autumn, winter, and spring quarters for initial research exposure. The focus will be on the individual decision-maker, although the topics will also have some applicability to group and organizational decision-making and behavioral research methodologies. Illustrative examples are drawn from the behavioral sciences with a focus on the behavior of consumers and managers. MzMxYmI3N2FlNGU5NTkwMzY0MzNjZWZjOTJhMWUwMWRiYWI3MmY3ZjRkNDNj Requires written permission of instructor and the department graduate adviser. Student-faculty relationships are close, both professionally and socially. MDY5YWE5MTBjY2Y4YzBiZjI5MjRkM2NlNjM3MTYzODJlZWIwMzNjYjA4YWQ1 Program Director Contact Information: Office: WCOB 314 Telephone: 479.575.6152 (work) 479-236-4612 (cell,- only for critical use) E-mail: [email protected] Mailing Address: Department of Marketing Sam M. Walton College of . Individual Influences on Consumer Behaviour and CRM: Part 1A) Motivation: Basics of Motivation, Needs, Goals, Positive & Negative Motivation, RationalVs Emotional motives, Motivation Process, Arousal of motives, Selection of goals.Motivation Theories and Marketing Strategy - Maslow's Hierarchy of Needs, McGuire'sPsychological Motives (Cognitive . Consider also what is missing. -----END REPORT-----. psychology). First year summer papers are due at the end of the first summer prior to beginning second year course work. Year 1: Regularly attend and participate in the marketing seminar. receive two field exam assignments at the beginning of summer and will need to submit their responses by the end of the summer quarter: (2) Write a 25-to-30-page (excluding citations) review paper: Identify, a theme or a core question that arises across courses/domains/disciplines. MzAzZGRiYzg3NWZkOWEzMTY1NzFkYTE1YjJhNGRiOTNlMjUzYTNlNmQ3N2Iw MmE3NjNhOWM2MzlmZjg1NDY0N2QwN2I3OTFiNmNiZWUxYmEzZWYzOWM1MDEy OGUwZDY2YmExZjg3OWNkNjBiZjEzZTZkZjY5MmViNmMyYzVjOGE4NmZiZWY2 Specialized program for developing leaders in government agencies that manage systemic risk. Syllabus - Consumer Behavior- MKTG 3310 - Fall 2020 Introduction This syllabus is subject to change at the discretion of the instructor. Big-Data Initiative in Intl. September 30th after the fourth year is the final deadline. PDF RSM3051: CONSUMER BEHAVIOR COURSE SYLLABUS: Fall 2017 Doctoral Seminar in Consumer Behavior Spring 2020 Wednesdays 9:00-11:50am; Room 307 in Business Building Instructor: Frank G. Cabano, PhD Office: 207 in Business Building E-mail: fgcabano@utep.edu Office Hours: Mondays 10am-1pm and 3-5pm; Wednesdays 3-4pm Course Description A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program. Alternatively, you may decide that feedback on your final research proposal would be beneficial. Organizational Behavior. Students must complete all of the required readings before class. New room: GEFFEN 490 EXCEPT on 2/23 this session will be in Geffen 420. Macro-Finance, Initiative on Business and Environmental Sustainability, Stanford Latino Entrepreneurship Initiative, Stanford Innovation and Entrepreneurship Certificate, Overview of Operations, Information & Technology, Overview of Center for Entrepreneurial Studies, Overview of Certificate & Award Recipients, Public Policy Lab: Homelessness in California, Overview of Real-Time Analysis and Investment Lab, Overview of Facilitation Training Program, Overview of the Impact Design Immersion Fellowship, Stanford Impact Founder Fellowships and Prizes, Personal Information, Activities & Awards, Driving Innovation and New Ventures in Established Organizations for Teams, California Quantitative Marketing PhD Conference, Harnessing Data and Tech for Ocean Health, Junior Faculty Workshop on Financial Regulation and Banking, Quantitative Marketing PhD Alumni Conference, Theory and Inference in Accounting Research, Overview of Centers & Research Initiatives, Overview of Corporate Governance Research Initiative, Overview of Corporations and Society Initiative, Overview of Policy and Innovation Initiative, Overview of Stanford Latino Entrepreneurship Initiative, Overview of Value Chain Innovation Initiative, Alison Elliott Exceptional Achievement Award, John W. 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This course is designed to provide you with a contemporary view of research on consumer behavior. This course provides an introduction to the fundamental methodological issues that arise in experimental and quasi-experimental research. An excellent review paper will provide a, comprehensive discussion of this theme or question, drawing from multiple areas of literature/disciplines, critically identifying similarities, overlaps, differences, and/or conflicts, and, drawing meaningful insights and conclusions from these comparisons (i.e., what, make of the similarities and differences). Work with a different marketing faculty in autumn, winter, and spring quarters for initial research exposure. xZYs~W`p:.9,[VJH$".e=}do+o2r>(bv{^UwqnZ_qp9vlv-&"p~`/g#ml6nzm`|6pb-r;"arOkkeZ.e`a::_#f;|]~qn\o|psxVxR{H2=yV`Zvwvf_W8,0Ox3s 0R-);07p9;Cz`f ubj>_P~p_ujm3}' qw Departments. Depending on faculty, areas addressed may include basic research on consumer knowledge (learning and memory), goals, persuasion, and emotions, with applications to branding. PhD Programs - Doctoral - Harvard Business School MTdjNGIzNDM3MzRmMTFkNDQwODQ4YzM1ZDFhMTBmZDU0MzQyZDliZGY2NTAw Each course must be passed with a grade of P or B- or better. 665 West 130th Street, New York, NY 10027 212-854-1100 The primary focus will be on analytical models. The course draws from the literature in marketing, psychology and economics. document.write(new Date().getFullYear()) Columbia University This is simply because our seminar time is limited. Below is a description of the practicumrequirements for behavioral marketing students. 0 14MBAMM301 Consumer Behavior syllabus for MBA - VTU RESOURCE Instructors: Cait Lamberton, Associate Professor and Ben L. Fryrear Chair of Marketing, University of Pittsburgh, Katz School of Business Rebecca Walker Reczek, Associate Professor of Marketing, Ohio State University, Fisher College of Business PDF MBA 732: CONSUMER BEHAVIOR - University of North Carolina at Greensboro Consumer Behavior Syllabus - - Fall 2020 (2).pdf - Course Hero Spring 2022 PhD Courses | Courses at Columbia Business School MTQ3MzUzZjIyMDY3NDg1MzRiMmYyYjU1ODY3ODkwMWJhZmM4MmY5MGY0ZGY4 Main menu. Traditionally, marketing can be oversimplified as a tale of two approaches, one consisting of the quantitative analysis of markets and their participants, the other the application of theories from the behavioral sciences (primarily psychology, and to some extent sociology and anthropology) to the study of consumer behavior. YmZhN2VkNDNkNWIxM2Q3OWRlNzY2ZjU1ZjAxMjUwMTJlNWNkNmY2MTFhNjhl PDF Consumer Behavior II PhD Seminars Course outline - Bocconi University The purpose of this course is to build off MKTG 950, "Judgment and Decision Making Perspectives on Consumer Behavior - Part A" with a more specialized focus that will vary from year to year. end of the fall quarter of the second year, and present this work in the winter quarter of the second year. The course will enable students to conceptualize, operationalize, and develop research ideas. (PhD) Consumer Behavior II | Courses - Columbia University 3 0 obj hbbd``b`$f Fv` X* $|VALi  7 YWY0ZGZmMTEzOTkxYzE3NzAyOWVkMzg2NzljYTg1YTVjMDAwNTc2MjQ2ZTEy Students undertake research on consumer decision-making affecting the social and economic well-being of . Reference list is expected to be around 40-80 citations. An Introduction to Consumer Neuroscience & Neuromarketing - Coursera All assignments can be completed using R, SAS, or Stata. Students are required to advance to candidacy by September 1 before the start of their fourth year in the program. Students are encouraged to pursue research collaborations with multiple faculty, and to tailor their program of study to match their own unique interests. PDF COURSE OVERVIEW & OBJECTIVES - New York University OTY4NTQyMTBhNzhmMGUyOTc5NDkzYmZjNGVmODI3YzBiZmVhNmZhNDc5NDRl A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions. In August after the first year, students must attend an RA/TA training offered by the Teaching Center. 276 0 obj <> endobj Data is optional; no more than one study. hbbd```b``6 DH`H-XX)NeA$WU A=@Zt@q1Xqo_ K` To see a summary of the active titles, as well as discontinued or renumbered courses, see the Ph.D. The Stanford GSB Behavioral Lab links members of this group. Judgment and Decision Making I (MKT 674, mini course, 1.5 credits)Organizational Research Methods (OB 630, 3 credits), Paper from 1st year presented in fall or spring semester (ideally fall), Comprehensive Exams due summer after 2nd year, Tools Course: Quantitative Methods (e.g., Applied Multivariate Analysis, Psych 516, 3 credits) Behavioral and Experimental Research Methods II (MKT 600B, mini course, 1.5 credits) Judgment and Decision Making I (MKT 674, mini course, 1.5 credits), Social Science Elective (e.g., seminar in psychology, OB, social work, or experimental economics), Second year paper due and presented at the end of fall semester, Research developing toward publication, academic job market, and dissertation. Consider also what is missing. The student orally presents and defends the thesis work in progress at a stage when it is one-half to two-thirds complete. Basic Information: Course title: Consumer Behavior Course designator: Management 3310 (E90 . OTExNTgxNTk2ZTY5MWJhMzBhYmUxNmM1YzhhYjI1NWI5MTE4YmY4MDkyMjRl Research Researchdeveloping toward publication Milestones/Hurdles Paper from 1st year presented in fall or spring semester (ideally fall) Comprehensive Exams due summer after 2nd year Breadth - Open book essays based on extensive reading list Depth - Original research proposal Review - Write a journal article review Classes Third Semester It is designed to expose Doctoral students to the cutting-edge research in marketing models in order to help them to define and advance their research interests. Thoughtful conceptualization (e.g., identifying meaningful gaps in literature and leveraging those to develop the hypothesis) is key. ZGE2ZDAyYTVhZWQxYzBiN2MyNGE5NzcyNGVkNmI0YjhlZDYyY2I0M2YyZDE1 (1) Analyzing binary data, ordered response data, choice data, count data, truncated or censored data, and duration data; (2) Identifying and tackling causal identification challenges when analyzing non-experimental data. This course is taught collectively by the faculty members from the Marketing Department. The PhD degree in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. by the end of the winter quarter of the third year, and present this work in the early spring quarter of the third year. MGQwNDQ5MTc0YmU1OWM2YmMyNTczMjFlOTg3NGFkMjcwNjk0ZWQ3NWE5Nzcz NmY3NTQ5ZGM5NmIzOWI0MGNlNzFkNTI2MzgzNTg5NGZmYzBlOWU0ZmM4MTcw Begin research collaborations with faculty. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics. Generated by Wordfence at Sat, 3 Jun 2023 22:19:12 GMT.Your computer's time: document.write(new Date().toUTCString());. The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. To acquire an understanding of the psychological processes that underlie the effectiveness of marketing strategy in terms of impact on consumer behavior. A. The course will last 4 weeks in total. pav@1C[*1{gH!GzAnM~``h0v1`IcQ"[e5[wxI. For more information or to request admission application forms: RECRUITMENT: Tenure Track Assistant Professor 2023-2024, RECRUITMENT: Tenured Full & Associate Professor 2023-2024, RECRUITMENT: Tenured Professor for Wharton, Marketing, Requirements for Joint Degree in Marketing and Psychology, PhD Program Advising and Course Registration, Joint Doctoral Degree Program in Marketing and Psychology. 231 0 obj <>/Filter/FlateDecode/ID[]/Index[215 22]/Info 214 0 R/Length 82/Prev 195024/Root 216 0 R/Size 237/Type/XRef/W[1 2 1]>>stream 236 0 obj <>stream consumer finance, human-technology interaction, and social influence. YzY5ZTJjNDUzNGQ2YWVlNThjOTMyMzE3NDExYjhhMzcyYmQzZTg1MzFmODcy ODM0Y2QwMGYzNzFlZjNjODdiMWM2OWVhOTdkYjdkMjY4YzFhYjZiNmI0Zjc0 MKT 372.2 Consumer Behavior [Sample Syllabus, Subject to Change] . Unit-3 Individual Influences on Consumer Behaviour: (Part I) 7 hours. %PDF-1.5 MDBmMTliMmM1ZmEwM2Q3NjQ3NWQ4ZDBiZGIwMzUxNTEzNjdjNzhmNzBiNjlj SYLLABUS MKTG 211-002 Consumer Behavior Fall 2020 Instructor: Professor Impact on Consumer Prosociality and Possible Explanations, How Savvy Shoppers Undermined Indias Great Cash Swap, Auto-Renew Snags New Subscribers But Its Not a Good Way to Keep Them, Why We See Rescue Robots as Helpers, Not Heroes, Overview of Center for Entrepreneurial Studies, Overview of Certificate & Award Recipients, Public Policy Lab: Homelessness in California, Overview of Real-Time Analysis and Investment Lab, Overview of Facilitation Training Program, Overview of the Impact Design Immersion Fellowship, Stanford Impact Founder Fellowships and Prizes, Personal Information, Activities & Awards, Driving Innovation and New Ventures in Established Organizations for Teams, California Quantitative Marketing PhD Conference, Harnessing Data and Tech for Ocean Health, Junior Faculty Workshop on Financial Regulation and Banking, Quantitative Marketing PhD Alumni Conference, Theory and Inference in Accounting Research, Overview of Centers & Research Initiatives, Overview of Corporate Governance Research Initiative, Overview of Corporations and Society Initiative, Overview of Policy and Innovation Initiative, Overview of Stanford Latino Entrepreneurship Initiative, Overview of Value Chain Innovation Initiative, Alison Elliott Exceptional Achievement Award, John W. Gardner Volunteer Leadership Award, Jack McDonald Military Service Appreciation Award, Overview of Long-Term Career & Executive Coaches, Overview of Alumni Consulting Team Volunteers, Overview of Stanford GSB Alumni Association, Overview of Companies, Organizations, & Recruiters, Overview of Recruiting Stanford GSB Talent, Overview of Leveraging Stanford GSB Talent, Overview of Internships & Experiential Programs, Overview of Alumni Consulting Team for Nonprofits, Social Innovation & Nonprofit Management Resources. A distinguishing feature of Stanford's PhD Program in organizational behavior is the broad interdisciplinary training it provides. Zjk0MzIxYWUwZjQ2NzMxOTMwNzMxZTNjNTJiZDI0NDc5Y2RiMjRiN2E3ZmVh Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program. These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.