There is more to college than what classes and majors are offered.2 Students are looking for a culture they will fit into, chances to network, social Plus, when there is an unspoken customer perception that is understood by everyone in the room, an ad has to say less to convey a message. It should be the first thing your audience thinks or feels when they come in contact with U of U Health. Look at the strengths within your business and build off of them. When someone visits a doctor, a hospital, or So its important that every facet of the brand conveys the same sentiment, to ensure consistency and recognition for everyone who comes in contact with it. If you provide your contact information below, we'll let you know when it is available. color and we have pride in that. Our inclusive style guide aims to provide thoughtful, practical guidance when speaking to or about gender, immigration, international, refugee status, LGBTQIA+, people with disabilities, race and ethnicity, and socioeconomics. It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line. Brand consistency allows businesses to mold that perception into a clear and concise message that is positive. Even if the consumers know they arent getting the best service, there is comfort in knowing exactly what to expect. For UofU Health,brand is just as important. Photos should be simple, direct, and feature real children, not overly styled. The locations should be from around the University of Utah campus or at our partnered This is a good time to list the mission, vision and values of your business, as well as your target audience and brand voice. Your email address will not be published. Digital Learning - Continuing Education - The University of Utah and Pre-College at the U. They should not be used in place of a standard University logo. Call Lifelong Learning at 801-587-5433 or use our online form. Need a vetted description of the U for a press release or for other marketing or PR collateral? The most important color we identify with is the University of Utah red and should Whenever representing the entire Youth Education program, use this logo. The logos can be used in conjunction with a headline and paired with the Lifelong Controlling brand consistency also means that a business has control over how people perceive their brand. We have distilled it to three approaches forassorted communication channels: "Slices" (primary creative), "Rising" (advertisingcreative), and "Simplified U" (brand-specificcreative). The seal may also be used in situations calling for a permanent identifying mark for the University, such as architectural elements produced in stone, metal, glass, or other permanent materials. If you would like to schedule a photo shoot, Note: To download images from the Photoshelter, use the gallery password, COVID Course Financial Assistance Application. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. REPLY with any University and I'll send you some facts about their mascot history. University of Utah Marketing & Communications (UMC) is committed to serving the U community as its go-to resource for expert communications and creative services. Our world is increasingly intertwined. When your customers know your brand, it is easier for them to identify with your mission and values. Creating a consistent brand might seem straightforward, but it can be difficult to put into practice. June-Young Lee Senior Public Relations Specialist 032-626-6137 juneyoung.lee@utah.edu Location: U203-2 If you shoot new photos for a specific need, it is very importantthat the photosfollow We can assist you with your marketing plans: focus groups, research, pricing, promotion and distribution. With a distinctive knowledge of the university and its ongoing mission of academic, research, and service-learning excellence, UMC serves its clients as a trusted extension of their teams and a key strategic partner. Building a brand as a startup can be intimidating. Consumers that feel connected to you and your mission are more likely to be loyal to your business. Customer perception is all about how a customer feels when they think about a brand. University, college, and departmental logo usage spelled out here. for use in headlines and body copy, appropriate substitutions when Sofia Pro is unavailable, and more. Lato, Cabrito, and Adobe Caslon Pro are Lifelong Learning's official font families Visual identity is what the brand looks like. Establish Brand Guidelines. Welcome to the hub for student entrepreneurs and innovators at the University of Utah. When branding is done right, consumers feel certain emotions when seeing your brand. Specifically, the seal should not be used on letterhead of any sort, nor on related printed materials (brochures, business cards, envelopes, mailing packets, etc.). consistency and sensible usage campus-wide. Your email address will not be published. Visual System - University of Utah Health You want your business to trigger certain positive emotions in your target audience. Humans feel better about a company when they can anticipate its next moves. When printing in black and white, use the black version of the logo on a light background. No attempt should be made to alter the It is strongly recommended that designers avoid using blue, purple, or green as stand-alone This foundational principle is for internal use only. 201 Presidents Circle Salt Lake City, UT 84112 801.581.7200, Mind The Gap! In order to create brand consistency, you need to determine what matters to your business and the feelings you want to invoke in your customers. The students featured can either be looking off camera, or giving direct eye contact. Lifelong Learning uses the University of Utah's official colors Professional Education - Continuing Education - The University of Utah It helps build a recognizable identity and reinforces our reliability and professionalism to patients, their loves ones, and our community at large. Just bought this old textbook - I always been interested in the way Universities brand including the design of athletics and mascot history. Find the appropriate version of Sofia Pro, font size, etc. 75 Fort Douglas Blvd, SLC, Utah 84113 Fort Douglas Building 601 801-581-6773 The children featured Department Branding - University Marketing & Communications Just as U of U Health is an innovative, forward-thinking institution, its brand should come to life through innovative executions. The tone of our words and the way we tell our story visuallythese elements combine to communicate the U of U Health brand. Training for the future. It is not a tagline and rarely appears on outward-facing materials. Think about how those at the U feel about the color blue vs. red. A large part of marketing is about building a brand that everyone can recognize, but why does brand consistency matter so much? University red, black, gray, and white. So, you need an author's website. If you are creating new social accounts on behalf of the university, please advise our social media manager so you can be added to the directory. We actually use 90% grey rather than solid black. Do not use the wordmark without the Block U. does not fit, use the Block U. Scheduling: 801-213-9500 En Espaol: 801-646-5914 No Do not change the logo colors or tones of University of Utah red, black and gray. This guide is to establish Continuing Education's brand identity in a way that promotes efficiency, flexibility, and consistency. In cases where the design 50 North Medical Drive If you would like to schedule a photo shoot, Note: To download images from the Photoshelter, use the gallery password, COVID Course Financial Assistance Application. If you would like to schedule a photo shoot, submit a ticket. 50 North Medical Drive Salt Lake City, Utah 84132 801-581-2121. A prominent theme in the U of U Health brand is the idea of "the past, present, and future." Each future breakthrough in science and medicine will be influenced by our accomplishments of the past, and our current goals to shape the future. There are so many ways you can brand your business, and you want to get it right. The course you've selected is currently not scheduled. Use a brand style guide or branding deck to define who you are and what your business stands for. Welcome to the University of Utah's hub for design, branding and editorial best practices. University Marketing's site. Please also reach out if you have questions about these guidelines or if you discover inappropriate behavior on a University of Utah-managed social media accounts. Univer LT StdIs ideal for body copy in brochures, letters, and flyers.When Univer cannot be used, use Myriad Pro. Whenever representing only the Campus Camps program, use this logo. To view the most updated version visit This guide is to help you understand how to use our official logos, colors, typography, But, remember that you dont have to solidify you brand right away. Salt Lake City, Utah When it comes to brand consistency, predictability is critical. If you shoot new photos for a specific need, it is very important that the photos 5 Heritage Center Benchmark Bldg. But how do you build one? Your brand should also tie into your product/service experience. We've got you covered. Questions? University of Utah Health shares a common visual identityour master-brand. Up your email game with a standardized, professional looking digital signatureapproved logo and all. Youth Education has four programs: Club U, Campus Camps, YES! You should also include visual elements, including your brand's logo, colors, and fonts. Our logo is the flag we fly over all the exceptional work we do. Red is our Those are what will guide your brand. Continuing Education Branding Guidelines. where the design does not fit, use the Block U. partners to use. VPR Office Brand and Style Guide - University of Utah Univer LT Std can purchased and. General website comment. It has four elements: the Block U, the University wordmark, and photography style. Download templates that fit university branding guidelines. 1-801-581-6461 Brand Guide | Huntsman Cancer Institute - University of Utah Health U of U Red #cc0000 RGB 204-0-0 CYMK 0|100|79|20. Elena Gardner - U Alumni When the background blends with the black text or the red Block U, use the white logo. Secondary University logos are for use by colleges, divisions, departments, programs, units, and services. The locations should be from around the University of Utah campus or partnered locations Used primarily as a design element and when the official logo wont fit. in this document. For UHealth branding guidelines, click HERE. Utah Tech University rebranding itself after ditching 'Dixie' name What do you want people to think of when they imagine your business? We have a library of images on Photoshelter for the Youth Education program and its It is so ingrained in the U community Templates include guidelines for postcards, letterhead, PowerPoint, agenda, memos, posters, and flyers. For this reason, your brand should be consistent across all marketing channels traditional and digital. Ultimately, you want your customers to see one of your ads and immediately know its from your business, even if your logo or business name is nowhere to be found. the design does not fit, use the Block U. Wondering which logo you should use? This guide will help you use the logo correctly and consistently so that your unit both enjoys and contributes to the excellent reputation of University of Utah Health. 1 People often choose products in a store based on the brand or the visual style of the packaging and a University is no different. This site is maintained by the University Marketing & Communications team. a clinic they want to be sure they are in the best hands. University Connected Learning - Continuing Education - The University Consumers who interact with your brand should see your brand values in action when they make a purchase, and they should be able to recall those values when they see your logo. Primary University Logo The primary University logo has two elements: the Block U icon and the supporting wordmark "The University of Utah." Whenever representing the entire unit of Lifelong Learning, use this logo. Simple but effective. University Logo Request Form. If you have any questions as you help craft our brand, please contact: Through in-depth qualitative research, we aligned on a foundational principle for U of U Health, with guiding tone words to address different audiences. Primary Logos These are the preferred logos for all University publications. University, college, and departmental logo usage spelled out here. Best Practices A brand is how people feel and what they think about a company or organization. Whenever representing only the YES! We can also be reached at 801-587-5433 if you would like more information. This is your definitive guide to all things editorial at the U. We offer quick design times at a fraction of the cost of an agency. Make it look official with letterhead for the University. It sets us apart fromothers. Who is doing what on campus when it comes to social? Businesses can embrace that consistency throughout the buyer journey. Let us design your next piece with a high-end professional look that stays within the university's branding guidelines. Here, we are constantly evaluating and optimizing our performance. Accent colors, when used, should be complementary and supporting to the red and black. to increase the effectiveness of University of Utah publications by encouraging stylistic Brand Positioning - University of Utah Health Brand Overview Our brand is the face we present to the world. and their environments. In cases where the design does not fit, use only . Continuing Education - Continuing Education - The University of Utah Consumers should know what to expect and what the outcome will be. Brand Manager 801-587-1645 brand@hsc.utah.edu Exterior Signage Standards Download the 2019 Standards for Exterior Donor Signage pdf (opens in a new window) for current University of Utah design standards, sign placement, naming conventions, etc. overly posed. should look positive, approachable and natural with an appropriate mix of race, age This guide is to establish University Connected Learning's brand identity in a way that promotes efficiency, flexibility, and consistency. the above guidelines and avoid clichd poses or effects. November 12, 2021 Same office, new branding In an effort to be more inclusive of all alumni, the Office of Alumni Relations coined the phrase "U Alumni" as the brand name for what has traditionally been called the University of Utah Alumni Association. Together, we create and deliver the right message to the right audience every timewith unparalleled professionalism and focus. Visual identity is what the brand looks like.1. In cases Below are some tips to keep in mind when establishing a consistent brand. University Marketing & Communications *Meanwhile I'll post the Utah schools/BIG12 A : 26 May 2023 14:54:45 It is important that the appearance of the logo remains consistent. HRE Branding & Resources - Housing & Residential Education Whenever possible, use the primary University logo to create designs. The Lifelong Learning logo follows the University of Utah brand guideline for secondary logos for departments. This is a good time to list the mission, vision and values of your business, as well as your target audience and brand voice. LGBTQ brand creator 'relieved' after Target pulls his items off shelves Find a few key emotional elements to establish as the base of your brand, then build off of them over time. Whenever representing only the Club U program, use this logo. 1901 E. South Campus Dr., Salt Lake City, UT 84112. the department signature, and the red ruled line. Browse stories about student startups and initiatives. It is built upon three pillars of truth that give it meaning: value, innovation, and expertise. If they feel like your brand is constantly changing, they will be confused and assume that they cant trust your business. Marketing UMC is responsible for creating and maintaining the University of Utah brand strategy. How does your brand treat people? All of the videos, images and words you post or share should fit your brand voice. If you would like to schedule a photo shoot, submit a ticket. No Comic Sans here. Ultimately, you want your customers to see one of your ads and immediately know its from your business, even if your logo or business name is nowhere to be found. University Connected Learning Branding Guidelines. Subscribe or follow us for news and announcements. If you shoot new photos for a . These are the preferred logos for all University publications. It may be cropped, tilted, screened, embossed, or foil stamped. Being consistent doesnt mean that your brand cant evolve. We advance health by integrating our research, education, and clinical missions. Consumers form opinions about brands every time they interact with them. logo in any way. These are the universitys preferred fonts. 822 SALT LAKE CITY, UT 84112 801-587-2002 The first half of the foundational principle, caring now, represents U of U Healths devotion to patient carefrom everyday preventive care to critical care scenarios. If not, you could have to start over from scratch and lose the momentum youve gained in the meantime. Phone. Marketing messages that build off of each other are stronger because they are able to tell a story. The University seal and medallions are for special uses and as art elements. We offer quick design times at a fraction of the cost of an agency. not be misinterpreted, modified, or added to. It reflects our endless pursuit of providing better care, more value, and the highest satisfaction possible for patients. be used predominantly. Through in-depth qualitative research, we aligned on the following foundational principle for U of U Health: This is a phrase that encapsulates the essence of the brand. These presentation templates will make your slides look spectacular. University of Utah Sports United States U of U University of Utah Utes Download the vector logo of the University of Utah brand designed by UofU in Adobe Illustrator format. The logo should the packaging and a University is no different. Black adds depth and nuance to the U of U Health brand. See the latest here. where the design does not fit, use only the Block U. Do not use Trajan Pro or any font other than Myriad Pro for Lifelong Learning. That connection will increase the chances of them purchasing one of your products or services, or recommending your business to others. Photography should focus on people living well. When printing in black and white, use the black version of the logo on a light background. The University of Utah is often referred to as "the university for Utah." And as the state's flagship institution of higher learning, doing right by our local population means being deeply engaged globally. Univer LT Std can purchased and downloaded here. A consistent brand also includes customer experiences. Creative Director Ad-Line Media May 2016 - Jul 20193 years 3 months Salt Lake City, Utah, United States Art Director Old Hat Jun 2014 - Jul 20195 years 2 months Norman, Oklahoma, United States. It helps create trust, recognition and credibility for When people recognize your brand on their social media feeds or billboards around the city, they are more likely to think of your brand when they are ready to make a purchase. Where do you start and what do you include if you haven't even published anything yet? University Marketing & Communications Print Templates, University of Utah Health Logos & Branding, Print & Mail Services1795 EAST SOUTH CAMPUS DRIVE, RM 135SLC, UT 84112801.581.6171. That way, any employee can access the assets when needed. University of Utah is a public institution that was founded in 1850. Tailoring care. Check out these guidelines and best practices to help you optimize your use social media as a two-way communication tool. Design Services | University Print & Mail Services Making discoveries. Logo System | University of Utah Health | University of Utah Health Adobe Caslon Pro"Regular" is the secondary font for headers. The medallion may be used as a design element. Logos When Univer cannot be used, use Myriad Pro. brings about some strong feelings in our community and for good reason. the department signature, and the red ruled line. Learn lighting, contrast, composition Our visual system is based upon the block U. is a rainbow of secondary colors we can accent with. to use. 75 Fort Douglas Blvd, SLC, Utah 84113 Author Website Starter Kit - continue.utah.edu be used predominantly. For UHealth branding guidelines, click HERE. The logo should anyone who comes in contact with it. mix of race and gender to reflect the area. In the content that we create, we have a responsibility to use language and images that are respectful to people of all cultures, backgrounds, identities, and experiences. Add spinning transitions to your hearts content. When consumers are at this point, it means that they truly know your brand. We also invite you to browse the universitys Social Media Directory to see what is already happening on the Us social channels. and their environments. University's brands. in Utah. College medallions must be reproduced within the Universitys primary color palette, i.e. In cases 540 Arapeen DriveSalt Lake City, UT 84108801.581.6461, Univer LT Std and Luna are Youth Education's font families to use in advertising. Below are some of the top benefits of having a consistent brand. Black . Use this for both graphics and typographyincluding headlines and . Youth Education Streaming, The Lifelong Learning logo follows the University of Utah brand guideline for secondary Youth Education Branding Guidelines - University of Utah It will be harder to sell someone on your brand if you dont even stand for the values the business is promoting. Use social media platforms to establish brand consistency. The current status of the logo is active, which means the logo is currently in use. These guidelines and assets have been developed to ensure that the marketing and messaging from all areas of campus is consistent, clear, engaging and most importantly, using the same U of U red. Logos & Marks - Brand - University of Utah The University seal is reserved for official use such as diplomas, certificates of graduation from formal certificate programs, University white paper reports, scholarly papers, etc. One good idea is to create a shared folder with these visual assets. 84132, Copyright 2023 University of Utah Health, Download the 2019 Standards for Exterior Donor Signage pdf (opens in a new window). Blog Posts Layout Guidelines for Print / Mail University of Utah Health Huntsman Cancer Institute University Marketing & Communications Print Templates University Department Logos University Logo Guidelines University of Utah Health Logos & Branding Positions should look natural and not Learn more. Exceptions are all red, all black, or all white. colors to avoid creating confusion. How to Navigate the Adderall Shortage - University of Utah Health Whether youre a physician using social media as a part of the patient experience or a staff member whos been charged with the exciting task of growing a social media presence for an administrative unit, youll find these guidelines helpful in navigating the quickly evolving world of social technologies. Marketing/ PR Center - U Asia Campus - University of Utah Templates | University Print & Mail Services Brand consistency can be hard to establish, but its important to focus on it from the get-go. visual identity that make up the brand are important for making patients feel at-ease. that you often see people forming the 'U' with their hands. Pair with Lato. Focusing on the core elements of a brand and how consumers perceive your brand will ensure brand consistency even if you choose to change your colors or logo down the road. to use in advertising and outreach. This can lead to them feeling like they personally know your business. . Fort Douglas Building 601, Meet Brand, the University of Utahs Design & Branding System. They It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line. Note: To download images from the Photoshelter, use the gallery password uofucece. Same office, new branding - @theU - University of Utah In cases The instructions for how to use or not use the visual elements should also be included. The University of Utah'sbrand and identityhelp communicate these things to potential students. University, college, and departmental logo usage spelled out here. The block U is another great example. If your brand is more nostalgic, certain happy memories should be triggered by your brand. There are many reasons to make sure your website follows the visual guidelines of It is important that the appearance of the logo remains consistent. We have a library of images on Photoshelter for Lifelong Learning and its partners All our photography With this style guide as a tool, you can generate bold, engaging communications, build strong bonds with internal and external audiences, and protect the future of University of Utah Healths brand vision and voice.