Master of business administration (MBA) degrees include a variety of specializations and concentrations for students. They develop sales goals and work to reach them. 10.17.2022, Jordan Jantz | Below are potential degrees for marketing majors to pursue. Both marketing and business management comes with benefits and are highly in demand. Social media marketers are marketing professionals who promote companies on social media platforms. Here is a closer look at how these two degree options compare. This website uses cookies to ensure you get the best experience. MBA vs. MS Marketing Ready to Level Up In Your Business Career? When in between marketing vs. management fields, you need to consider your personal preferences and goals. Overall, the U.S. Bureau of Labor Statistics (BLS) projects job growth of 7% for all business and financial occupations between 2018 and 2028. 2023 Western Governors University WGU. Many marketing- and business-management-related positions require a Bachelors degree to get started. What Is an MBA in Marketing Degree? Bachelors degree programs: Four-year degrees provide a comprehensive look at the marketing field. Then through multiple marketing channels, companies deliver high-quality messages and content to attract new customers and build loyalty with existing ones. Marketing is the driving force of business and organizational success. Check out the WGU Blog! That means that when you start your career, youll already have high competency in the science of marketing, which will lend you early success and job growth. Its ok if youre not entirely sure what direction you want to take your careerthis degree will present more options than youll know what to do with. This job has a slightly better than average job growth expectation of 7%. 6. Retail Marketing: Focuses on marketing for retail customers. Accelerated Information Technology Bachelor's and Master's Degree. Typical responsibilities include writing press releases, acting as a liaison with the media, writing speeches and analyzing and evaluating advertising campaigns. In fact, most WGU students finish their degrees in less than four years. However, their program focus is not the same since they prepare you for different jobs. Competitive analysis is a type of market research where you assess the strengths and weaknesses of your companys competitors, which is an important skill for creating a competitive edge for your company. As you grow in your career, you also have the ability to supplement your expertise with professional development training or even a graduate degree, like a Master of Business Administration. Gain a diverse skill set and expansive knowledge. For in-demand skills to analyze and advise leadership regarding the finances of an organization, these professionals make an average salary of $83,660 annually, according to theBLS. Larger companies, though, will probably . An MBA in marketing provides a business-focused education that features marketing coursework. Take the next step towards your future by researching WGUs degree pages and start your application. Since marketing is so widespread and essential to business success, there are many types of marketing like digital marketing, content marketing, social media marketing, search engine marketing, etc. Choose from our many undergraduate business degrees, including accounting, business administration, management or . Hospital CEO - $386,000. Choosing one as your major would ensure a lucrative career ahead of you, providing many job opportunities, high salaries, and other benefits. What is aBusiness Administration Degree? For instance, if youre interested in business, youll want to understand the pros and cons of the different degrees in that field. In the business degree programs, youll learn many different business concepts and prepare to confidently enter a variety of business environments. Ashley is a freelance writer for Collegis education who writes student-focused articles on behalf of Rasmussen University. Is an MBA Degree Really Worth It? Key areas of study include project management, critical thinking, and leadership. Marketing vs. Business Administration Degree: Which Bachelor's - UAGC Otherwise, you can pursue more advanced marketing or marketing-related roles., Jobs you can get with a masters degree in marketing:, Learn more: MBA vs. MS: Choosing Which is Better for You, At the doctorate level, youll learn about highly advanced practices, strategies, and methodologies related to business, consumers, and research. Marketing vs. Business Management: Which Is Right for Me? Information provided on Forbes Advisor is for educational purposes only. The Bachelor of Science in Business Administration: Marketing is an undergraduate degree that takes approximately four years to complete.. Global Strategic Management. These professionals maintain the public images of the brands they represent. If youre interested in marketing but want to broaden your options, many communications and public relations programs also offer masters students the option to specialize in marketing. All successful businesses use marketing strategies, so marketing careers exist in all types of industries. Overall, a bachelors degree can be important for growth in any marketing career, and a masters degree may be helpful for higher-level roles such as marketing manager. Marketing may be a better choice for someone whose interests are more focused, who finds marketing strategy and facilitating communications to a target audience more compelling. Please try again later. Six Signs It Suits You. Advertising is the act of creating and disseminating marketing collateral to an audience through communication channels. The Best MBA Concentrations for In-Demand Fields WVU Online | What Type of Business Degree Should I Get? B2B Marketing: Focuses on marketing to other businesses. 1. When it comes to marketing versus business management, which is the best fit for your natural interests and skills? Like abusiness-administration degree, you have a few options when considering a degree in marketing, including: Students who study marketing may choose a concentration in areas such as: A student who graduates with amarketing degreewill focus on the advertising and promotions within a business. "Average Cost of a Masters Degree, https://educationdata.org/average-cost-of-a-masters-degree." Information represents national, averaged data for the occupations listed and includes workers at all levels of education and experience. Pacific College Its time to explore your options so you can narrow down whats the right fit for you. The skills youll learn in the business degree will prepare you for jobs in the business sector and elsewhere. In many ways, a degree in accounting and a degree in business administration will overlap. The focus of this degree is teaching students how to help a business reach and influence its potential customers, rather than focusing on the internal operations of the business. 05.16.2023, Jordan Jantz | Build job-ready skills for an in-demand career and earn a credential from Meta. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. Despite the similarities, there are plenty of differences between business and marketing-focused degrees that are important to know before choosing your career path. They also hire and train new team members. Marketing communications, advertising and social media. Accessed December 23, 2021. 2023 Pacific College | FAFSA School Code: 032993, Higher Education Emergency Relief Fund (HEERF), Family Educational Rights and Privacy Act (FERPA). BA vs BS: Which is the Better Business Degree What you can do with a marketing major depends on the exact degree and career path you choose. 2. Job Description: Sales managers oversee sales teams, set sales goals, analyze sales data, develop sales projections and create strategies for improving sales performance. There may be some similarities, but the differences generally outweigh them. If you want to graduate with a really good idea of where to start working, a marketing degree could be a great choice. As a rule, an initial degree in business is required for admission onto management courses, and a good command of English is a prerequisite. But for the majority of students, MBAs offer much. Commissions do not affect our editors' opinions or evaluations. In addition to in-person programs, some universities offer full-time and part-time online programs. The business and marketing degrees have considerable overlap in coursework and career outlook. Job Description: Market research analysts gather and analyze data about consumer preferences and buying behavior to determine the types of products or services consumers want and what they are willing to pay for them. If you are more into creativity, you can consider pursuing a marketing degree and land a career in one of the many job opportunities available. A bachelor's degree in marketing takes four years to complete if you study full time. Both can open the door to lucrative career options depending on the goals of the individual student. Marketing; Business ethics; However, a Bachelor of Science in Business Administration will often offer concentration areas, depending on the student's ideal industry or management role. 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Youll also take classes in your marketing major, which introduce you to the principles of marketing and likely touch on aspects of business, sales, finance or economics, consumer behavior, and advertising., What you can do with an associate in marketing: You can continue your education and apply to bachelors degree programs, either in marketing or another subject, or you can pursue entry-level roles in marketing or a related field. Every business needs management professionals to make sure everything runs smoothly. Is Business Administration Same As Marketing? Please correct the errors and submit again. Once you graduate with a Bachelor's degree in business administration, you can enroll in a Master's degree if you dream of pursuing your goal on academic fronts. Is an MBA Worth It? Our focus on your success starts with our focus on four high-demand fields: K12 teaching and education, nursing and healthcare, information technology, and business. You can study fields such as accounting, finance, marketing and more. Please visit www.rasmussen.edu/degrees for a list of programs offered. Some areas of concentration available for this degree can include: With a degree in business administration, a student will be well prepared to lead within a business setting. "Average Cost of College & Tuition, https://educationdata.org/average-cost-of-college." Job Description: Advertising, promotions and marketing managers work to promote their organizations, boost sales, generate media interest, implement marketing campaigns, determine product pricing and analyze market research data. They need to know about business, management, sales, finance, and data, as well as psychology, market research, and communications. Masters degree programs: Perfect for students with a bachelors degree who want more in-depth business administration training. They also learn the foundations of marketing. Special Education (Mild-to-Moderate) B.A. These professionals oversee and analyze market conditions and sales figures. See all Health & Nursing Master's Degrees, School of Education Admissions Requirements, College of Business Admissions Requirements, Leavitt School of Health Admissions Requirements, Apply for one of WGUs accredited programs today. A brand manager will conduct research and develop marketing and advertising strategies according to market and customer needs. A bachelor of business administration degree prepares students for careers in management, finance, accounting, or other fields related to business. And college grads on . We're emailing you the info on getting your transcripts sent to WGU for free. MBA Degree vs Master's in Marketing Degree | GCU Blog English Language Learning (PreK12) M.A. Teaching, English Education (Secondary) M.A. Theres a lot to compare if youre making a decision between a marketing degree or a business management degree. For example, sales managers earned a median annual salary of $132,290 while administrative managers earned a median annual salary of $98,890 per year.1 This comparatively high salary number should be kept in context thoughmost management positions require extensive work experience, so compensation will reflect this. In 2021, about 60% of all postsecondary degree seekers in the U . *Not including breaks. Marketing majors can choose from many career paths in areas like sales, customer relations, brand management, advertising, market research and similar fields. Nursing Leadership and Management (RN to-MSN Program) M.S.